i'm trying something different...the idea for this poster stemmed from an article in jmag magazine, commenting on the state of gen Y...in between applying for youth allowance, avoiding swine flu, and budgeting in alcohol for saturday night, we're looking for meaning, and purpose. we now have a mountain of opportunities that were denied our predecessors, but with all this choice we've lost our way. we want freedom, but we need direction. and on top of all that, any independence we've gained has been offset by a complete loss of trust by Gen X's, and belief in ourselves. the simplicity of the design hopefully allows its message to come through.
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